The Challenge

On my About page, I’ve shared my longstanding passion for cars, which brought an extra level of excitement to this project. Working with a renowned brand like Volvo opened doors to deeply explore the automotive industry’s future trends. This project was an opportunity to enrich Volvo’s narrative and gain insights into the industry’s evolving trajectory.

The creative process was steered by two main principles: upholding and accentuating Volvo’s strong brand identity, and integrating a minimalist, abstract aesthetic. The design concept, focused on the strategic use of circles and upward-arrow lines, symbolizes movement and progress, giving a modern twist to Volvo’s traditional symbol.

The Challenge

On my About page, I’ve shared my longstanding passion for cars, which brought an extra level of excitement to this project. Working with a renowned brand like Volvo opened doors to deeply explore the automotive industry’s future trends. This project was an opportunity to enrich Volvo’s narrative and gain insights into the industry’s evolving trajectory.

The creative process was steered by two main principles: upholding and accentuating Volvo’s strong brand identity, and integrating a minimalist, abstract aesthetic. The design concept, focused on the strategic use of circles and upward-arrow lines, symbolizes movement and progress, giving a modern twist to Volvo’s traditional symbol.

The Solution

Once the initial design was approved, the project’s pace intensified in collaboration with Quantumrun, driving toward optimal outcomes for Volvo. The final design, blending Volvo’s iconic symbol with minimalist and dynamic elements, not only preserved the brand’s identity but also propelled it into a future of innovation.

The approved layout stands as a symbol of Volvo’s legacy and its readiness to embrace the future. It is a testament to the power of teamwork and forward-thinking design in navigating new horizons.